Field-tested and proven over two decades of entrepreneurial and academic experience, the 150-page, roll-up-your-sleeves workbook is a practical approach for researchers, scientists, engineers and entrepreneurs to help bring ideas from 'lab to life in the marketplace'.  It bridges the understanding gap between the brilliance of the science and the business value of the ideas.  

The curriculum has been adopted as a standard commercialization methodology by organizations including:

• Pennsylvania State University 
• The National Research Council of Canada 
• The Federal Laboratory Consortium
• Purdue Research Foundation
• TECH Fort Worth, a business and technology incubator
• The University of Central Forida

So what? who cares? why you? is a registered trademark of wendykennedy.com inc.