So what? who cares? why you? Workshops

Through a partnership with wendykennedy.com inc, TechConnect presents:

INL Workshops
Brought to you by Idaho TechConnect and INL, the So what? who cares? why you? workshops will be held in the CAES Auditorium on December 9th and 10th. The all day workshops value at $249, but is now available for just $60 with a scholarship discount made available by INL. Spend the day rolling up your sleeves in an interactive discussion driven workshop. Learn how to shape your idea into a compelling business proposition using Wendy’s tools and approaches. This highly engaging workshop will show you how to develop and present your ideas in ways that engage potential business backers - investors, licensees, internal investment committees and others. You will leave this workshop with practical tools and techniques to apply to your current and future discoveries and inventions.

Two-part Workshop

PART 1:		Postponed - New date TBA

PART 2:		Postponed - New date TBA

Held in the CAES Auditorium.
This workshop will show you how to: Define the real burning problem that your idea solves Express your new and novel idea using concrete language Develop analogies and metaphors that visually express your idea Anchor where your idea fits in terms of market space and categories Brainstorm the different customer sets or segments that exist for your idea Use the power of '3 Words" to make your idea stand out from the crowd. Weave the output of the above tools into a clear and compelling business value proposition