Thursday, April 23, 2009
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- Idaho Statesman
Published: 04/23/09
I started my marketing company to help Treasure Valley businesses succeed. When they do well, my business does well. We're in this together.
That's why we encourage our clients to take advantage of the two-way conversations that social media offer.
Here are some tips we've learned:
1. Repurpose your efforts. Whether shooting video footage, writing ad copy for a television campaign, or using recorded material to create a video for your home page, retool your efforts for different audiences. Finding or inventing ways to communicate with your various audiences are great ways to make the most of your marketing dollars.
2. Have a consistent look and feel for your overall brand appeal, but tailor the message to the medium you are using for your various audiences. For example, if we devise a campaign that includes video production, graphic design and Web initiatives, use them all in a concerted effort. A consistent look and feel will sustain the m...
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| Posted by Shaun Shannon at 8:50 AM |
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Friday, March 20, 2009
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Today people are still raving about last night's Ignite Boise. The event, which was based upon Portland's own Ignite experiences, brought in over 500 people to witness presentations ranging from Star Wars to bicycles to...the uterus?
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| Posted by Shaun Shannon at 2:28 PM |
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Thursday, March 19, 2009
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5 minutes. 20 slides. What would you say?
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| Posted by Shaun Shannon at 9:12 AM |
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- By Krissa Wrigley, Special to the Idaho Statesman, Published 03/19/09: We have to take the good with the bad with the change to daylight-saving time. We lose an hour of sleep in the morning, but gain an hour of daylight in the evening.
Are you using that extra hour of the day productively?
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| Posted by Shaun Shannon at 9:09 AM |
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Wednesday, February 25, 2009
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Check out these tips for improving your business/work ethic:
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| Posted by Shaun Shannon at 3:32 PM |
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Thursday, February 12, 2009
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By Jacob Mullins - Special to the Idaho Statesman; Edition Date 02/12/09: One of life's unfortunate ironies is that when you need something the most, that's often when it's hardest to acquire. You're thirsty on a jog, but miles away from a water fountain. You have a young family to support, but haven't reached your earning potential.
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| Posted by Shaun Shannon at 10:10 AM |
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Tuesday, February 10, 2009
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More Idaho ideas will come to life, thanks to the partnership between Idaho TechConnect and wendykennedy.com inc. Through the partnership, TechConnect will represent Kennedy?s ?So what? who cares? why you??? methodology in Idaho and the two firms will collaborate to help researchers, scientists and inventors recognize the commercial opportunity and economic potential in their work.
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| Posted by Shaun Shannon at 11:30 AM |
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Thursday, February 05, 2009
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By Oleg Mironov - Special to the Idaho Statesman, Edition Date 02/05/09: I came to the United States from Sochi, Russia, 14 years ago and was employed by a major Treasure Valley corporation. With the recent downturn in the economy, I took the opportunity to achieve a goal of starting my own business.
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| Posted by Shaun Shannon at 9:00 AM |
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Thursday, January 29, 2009
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By Krissa Wrigley - Special to the Idaho Statesman; Edition Date 01/29/09: Lots of people in the Treasure Valley are willing to help you get your business off the ground.
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| Posted by Shaun Shannon at 9:34 AM |
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