Commercialization turns an idea into a good or service, getting it to market and produce revenue through a start-up or existing company.  TechConnect's commercialization process begins with an assessment of the business idea.  This determines  where the business is in terms of its technical, market and business aspects.  The assessment is used to develop a workplan for moving the idea through the process.

Innovation begins with new ideas and discoveries (Research).  Through development, ideas turn into products, goods and services with commercial value (Development).  These products come to market through new start-ups or existing businesses (Market).  As the business find success in the market, additional jobs, revenue and wealth are created (Growth).