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The odds are long...
3,000:1 that your idea will become a commercial success. It takes luck and timing but it also takes understanding how to speak a language that your audience understands – and that language is about the commercial value proposition of your idea. Yes, it takes more than technical brilliance to win support for your idea – you’ve got to blend together the elements of what it is and why it matters to others.
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| Interested in improving your odds? We can help... |
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Through a partnership with wendykennedy.com inc, TechConnect presents:
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A systematic, proven methodology to help you discover and articulate the commercial value proposition of an idea.
So what? who cares? why you?® bridges the gap in understanding between brilliant science and technology and the business people who assess these ideas for funding and support. Whether your “investor” is a research grant reviewer, the technology transfer office, a foundation director or a financial investor, they are all asking these questions about the commercial value of your idea.
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| So what? who cares? why you? is a registered trademark of wendykennedy.com inc. |